Attention, attitude, and affect in response to advertising / edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and develo...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Clark, Eddie M., Brock, Timothy C., 1935-2009, Stewart, David W.
Format:	eBook
Language:	English
Published:	Hillsdale, N.J. : L. Erlbaum Associates, 1994.
Subjects:	Advertising > Psychological aspects.