The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving / Jeff Brooks.

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Bibliographic Details
Online Access: Full Text (via Wiley)
Main Author: Brooks, Jeff, 1961-
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Series:Wiley nonprofit authority series.
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Call Number: HV41.2
HV41.2 Available