The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving / Jeff Brooks.
"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...
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Online Access: |
Full Text (via Wiley) |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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Series: | Wiley nonprofit authority series.
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Subjects: |
Internet
Full Text (via Wiley)Online
Call Number: |
HV41.2
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HV41.2 | Available |