The essential persona lifecycle : your guide to building and using personas / by John Pruitt, Tamara Adlin.

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...

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Bibliographic Details

Online Access:	Full Text (via Skillsoft)
Main Author:	Pruitt, John
Other Authors:	Adlin, Tamara
Format:	Electronic eBook
Language:	English
Published:	San Francisco, Calif. : Oxford : Morgan Kaufmann ; Elsevier Science [distributor], 2010.
Subjects:	Product management. New products. Research, Industrial. New products Product management Research, Industrial