Emotion and advertising : the "grande ideé" of the 80's / Peggy J. Kreshel.

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Bibliographic Details
Main Author:	Kreshel, Peggy J. (Peggy Jean), 1953-
Corporate Author:	University of Illinois at Urbana-Champaign. Department of Advertising
Format:	Book
Language:	English
Published:	Urbana, Ill. : Dept. of Advertising, College of Communications, University of Illinois at Urbana-Champaign, [1984]
Series:	Advertising working papers ; paper no. 17.
Subjects:	Advertising > Psychological aspects.

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Holdings details from PASCAL Offsite
Call Number:	HF5822 .K74 1984
HF5822 .K74 1984	Available Place a Hold