Crisis communication : practical PR strategies for reputation management and company survival / edited by Peter F. Anthonissen.

"Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mas...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other title:	Practical PR strategies for reputation management and company survival.
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2008.
Subjects:	Crisis management. Corporations > Public relations.