Characteristics of Loyal and Non-Loyal Television Newscast Viewers [microform] / Keith R. Stamm.

A study was conducted to determine whether the phenomenon known as "parasocial interaction" (PSI)--the perception of a face-to-face relationship between spectator and media performer--precedes the formation of loyalty to a particular television newscast, or whether viewers see newscasts as...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Stamm, Keith R.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Audience Analysis. Audience Participation. Audiences. Community Involvement. Mass Media Effects. News Media. Television Research. Television Surveys. Television Viewing.