Advertising and Student Rhetoric [microform] / William B. Stone.

Rhetoric, the persuasive use of language to influence public thought and action, is experienced in advertising, and advertising can be used as a medium for teaching rhetoric. Advertising demonstrates both admirable and creative use of English and despicable corruption of both language and thought. B...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Stone, William B.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Advertising. Assignments. Course Content. English Instruction. Higher Education. Persuasive Discourse. Rhetoric. Teaching Methods. Writing (Composition) Writing Skills.