Public Image and the University [electronic resource] / Richard L. Alfred and Julie Weissman.

A discussion of institutional stature in higher education focuses on its development and determination and strategies for its enhancement. The central theme is that although colleges and universities are affected by trends in the external environment, they can plan, respond, act, and organize themse...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Alfred, Richard L.
Corporate Author:	ERIC Clearinghouse on Higher Education
Other Authors:	Weissman, Julie
Format:	Electronic eBook
Language:	English
Published:	Washington, DC : ERIC Clearinghouse on Higher Education, 1988.
Series:	ERIC digest.
Subjects:	Change Strategies. College Planning. Higher Education. Institutional Advancement. Institutional Characteristics. Institutional Research. Marketing. Public Opinion. Public Relations. Reputation. Resource Allocation.