Viewers' Interpretations of Associational Montage [electronic resource] : The Influence of "Visual Literacy" and Educational Background / Paul Messaris and Karen O. Nielsen.

A study examined the influence of viewers' backgrounds on their interpretation of "associational montage" in television advertising (editing which seeks to imply an analogy between the product and a juxtaposed image possessing desirable qualities). Subjects, 32 television professional...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Messaris, Paul
Other Authors:	Nielsen, Karen O.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Analogy. Audience Response. Editing. Educational Background. Television Commercials. Television Research. Visual Literacy.