Culture Writ Electronic [electronic resource] : Themes in Television Advertising / Michael R. Cheney.
A content analysis was made of the advertisements broadcast during a half-hour of prime-time television, in an effort to discern the overt (obvious) and covert (underlying) themes present in television advertising. The analysis revealed an overt theme of a world view of individual determination, ini...
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Format: | Electronic eBook |
Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1981.
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Internet
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Call Number: |
ED207050
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ED207050 | Available |