Culture Writ Electronic [electronic resource] : Themes in Television Advertising / Michael R. Cheney.

A content analysis was made of the advertisements broadcast during a half-hour of prime-time television, in an effort to discern the overt (obvious) and covert (underlying) themes present in television advertising. The analysis revealed an overt theme of a world view of individual determination, ini...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Cheney, Michael R.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1981.
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Internet

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Call Number: ED207050
ED207050 Available