Culture Writ Electronic [electronic resource] : Themes in Television Advertising / Michael R. Cheney.

A content analysis was made of the advertisements broadcast during a half-hour of prime-time television, in an effort to discern the overt (obvious) and covert (underlying) themes present in television advertising. The analysis revealed an overt theme of a world view of individual determination, ini...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Cheney, Michael R.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Advertising. Content Analysis. Cultural Context. Media Research. Persuasive Discourse. Propaganda. Television Commercials.