Resistance and persuasion / edited by Eric S. Knowles, Jay A. Linn.

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Other Authors:	Knowles, Eric S., 1941-, Linn, Jay A.
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
Subjects:	Persuasion (Psychology) > Social aspects. Opposition, Theory of.