Marketing cases from emerging markets / Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Mutum, Dilip (Editor), Roy, Sanjit Kumar (Editor), Kipnis, Eva (Editor)
Format:	eBook
Language:	English
Published:	Heidelberg : Springer, [2013?]
Subjects:	Marketing.