Customer Relationship Management : Concept, Strategy, and Tools.
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...
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Full Text (via Springer) |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint : Springer,
2012.
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| Edition: | 2. ed. 2012. |
| Series: | Springer texts in business and economics,
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