Materials and innovative product development [electronic resource] : using common sense / Gernot H. Gessinger.

Innovation in product design starts with materials. Developing successful commercial products demands a sound understanding of the materials that go into those products-their uses, their costs, their lifetime performance. However, the valuable knowledge of materials engineers is often not fully leve...

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Bibliographic Details
Online Access: Full Text (via ScienceDirect)
Main Author: Gessinger, G. H.
Format: Electronic eBook
Language:English
Published: Burlington, MA : Butterworth-Heinemann, ©2009.
Subjects:
Table of Contents:
  • From idea to product to market-the flow
  • An introduction to company structure and organization
  • Creation phase- research and development
  • Application phase- design and manufacturing
  • Managing technology
  • Process thinking and knowledge management
  • Financial management of a company
  • The product/market matrix
  • New ventures
  • The human factor in management.