Open innovation in the food and beverage industry / edited by Marian Garcia Martinez.
Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...
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| Online Access: |
Full Text (via ScienceDirect) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Woodhead Publishing,
2013.
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| Series: | Woodhead Publishing in food science, technology, and nutrition ;
no. 243. |
| Subjects: |
Internet
Full Text (via ScienceDirect)Online
| Call Number: |
TP370 .O64 2013eb
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| TP370 .O64 2013eb | Available |