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|a HF5415.55
|b .P38 2004eb
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245 |
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|a Pathways less travelled to value creation :
|b interaction, dialogue and knowledge generation /
|c guest editor, David Ballantyne.
|
260 |
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|a [Bradford, England] :
|b Emerald Group Pub.,
|c 2004.
|
300 |
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|a 1 online resource (pages 95-160) :
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|a Journal of business & industrial marketing ;
|v v. 19, no. 2, 2004.
|
504 |
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|a Includes bibliographical references.
|
505 |
0 |
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|a Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood.
|
588 |
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|a Print version record.
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650 |
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|a Relationship marketing.
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650 |
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|a Marketing.
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650 |
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|a Customer relations.
|
650 |
|
7 |
|a Customer relations.
|2 fast
|0 (OCoLC)fst00885533.
|
650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167.
|
650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 (OCoLC)fst01093590.
|
700 |
1 |
|
|a Ballantyne, David.
|
830 |
|
0 |
|a Journal of business & industrial marketing ;
|v v. 19, no. 2.
|
856 |
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|u http://ebookcentral.proquest.com/lib/ucb/detail.action?docID=289854
|z Full Text (via ProQuest)
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|a .b96023375
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|c 10-03-17
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