Pathways less travelled to value creation : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Other Authors: Ballantyne, David
Format: eBook
Language:English
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:Journal of business & industrial marketing ; v. 19, no. 2.
Subjects:

MARC

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245 0 0 |a Pathways less travelled to value creation :  |b interaction, dialogue and knowledge generation /  |c guest editor, David Ballantyne. 
260 |a [Bradford, England] :  |b Emerald Group Pub.,  |c 2004. 
300 |a 1 online resource (pages 95-160) :  |b illustrations. 
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490 1 |a Journal of business & industrial marketing ;  |v v. 19, no. 2, 2004. 
504 |a Includes bibliographical references. 
505 0 |a Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood. 
588 0 |a Print version record. 
650 0 |a Relationship marketing. 
650 0 |a Marketing. 
650 0 |a Customer relations. 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533. 
650 7 |a Marketing.  |2 fast  |0 (OCoLC)fst01010167. 
650 7 |a Relationship marketing.  |2 fast  |0 (OCoLC)fst01093590. 
700 1 |a Ballantyne, David. 
830 0 |a Journal of business & industrial marketing ;  |v v. 19, no. 2. 
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