Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Jaffe, Joseph, 1970-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2007.
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Call Number: HF5415.5 .J34 2007eb
HF5415.5 .J34 2007eb Available