Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...
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Full Text (via ProQuest) |
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Main Author: | |
Format: | eBook |
Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
©2007.
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Internet
Full Text (via ProQuest)Online
Call Number: |
HF5415.5 .J34 2007eb
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HF5415.5 .J34 2007eb | Available |