The innovation playbook : a revolution in business excellence / Nicholas J. Webb.
A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer conne...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
2010.
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| Subjects: |
Table of Contents:
- The new economy : different for good
- The wheels keep falling off
- The danger of safety
- What's mything in innovation today
- Anatomy of an innovation superstar
- Creating net customer value
- Carpet time
- The RealOpen innovation framework
- Creating a (digital) innovation culture
- Dancing with the innovation superstars.