Principles and Practice of Social Marketing : an International Perspective.
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
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Leiden :
Cambridge University Press,
2010.
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Principles and practice of social marketing : an international perspective /
Published 2010
Full Text (via Cambridge)
Electronic
eBook
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