The soul of the new consumer : authenticity -- what we buy and why in the new economy / Dr. David Lewis & Darren Bridger.

Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Lewis, David, 1942-
Other Authors:	Bridger, Darren
Format:	eBook
Language:	English
Published:	London ; Naperville, Ill. : Nicholas Brealey Pub., ©2000.
Subjects:	Consumer behavior. Consumers > Attitudes. History.