Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...
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| Online Access: |
Full Text (via Cambridge) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Edition: | Fully updated ed., New international ed. |
| Subjects: |
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