Communication design and branding : a multidisciplinary approach / Nuno Martins, Daniel Raposo, editors.

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Martins, Nuno (Editor), Raposo, Daniel (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer, [2023]
Series:	Springer series in design and innovation ; v. 32.
Subjects:	Branding (Marketing) Business communication.