Why the future of online shopping is multi-device, not mobile.
Evert de Haan, PhD, assistant professor of marketing at Goethe University, discusses his research on the uses and consequences of multiple devices for on-line shopping.
Saved in:
| Online Access: |
Streaming Video (via SAGE) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
[United States?] :
American Marketing Association,
2018.
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| Subjects: |
Internet
Streaming Video (via SAGE)Online
| Call Number: |
TX335 .W49 2018
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| TX335 .W49 2018 | Available |