Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing....
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| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge, Taylor & Francis Group,
2024.
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| Edition: | Fourth edition. |
| Subjects: |
MARC
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| 100 | 1 | |a Lipschultz, Jeremy Harris, |d 1958- |e author. | |
| 245 | 1 | 0 | |a Social media communication : |b concepts, practices, data, law and ethics / |c Jeremy Harris Lipschultz. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2024. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 505 | 0 | |a Cover -- Half Title -- Title -- Copyright -- Contents -- List of Tables -- List of Boxes -- Preface -- 1 Introduction to Social Media Concepts -- What Makes Social Media Communication Transformative? -- Social Media Concepts and Theories -- Social Media in Journalism -- Social Media in PR -- Trust -- Influence and Engagement -- Social Media in Advertising and Marketing -- New Media -- Ahead -- Discussion Questions: Strategies and Tactics -- 2 CMC, Diffusion and Social Theories -- Identity -- Internet History -- Social Network Site (SNS) Definitions -- Interaction -- Community -- Diffusion of New Ideas -- Uses and Gratifications -- Online Culture and Power -- CMC and Social Media -- Discussion Questions: Strategies and Tactics -- 3 Social Media in Journalism -- Journalism Theories -- Citizen Journalism -- Crowdsourcing -- Microblogging and Curation -- Journalism Case Studies -- Bloggers -- Social Media Celebrity -- Discussion Questions: Strategies and Tactics -- 4 Social Media in Public Relations -- PR Management -- PR History and Tactics -- PR Theories -- Credibility -- Social Capital, Conflict and Collaboration -- Social Media Tactics -- PR Newsrooms and Message Targeting -- PR Blogging and Case Studies -- Corporate Social Responsibility (CSR) -- Non-Profits -- Discussion Questions: Strategies and Tactics -- 5 Social Media in Advertising and Marketing -- Advertising and Marketing Theories -- Consumer Psychology and Electronic Word-of-Mouth (eWOM) -- Branding -- Promotions, Market Research and Segmentation -- Integrated Marketing Communication (IMC) -- Social Media Strategic Planning, Awareness and Engagement -- Search Engine Optimization (SEO) -- Return on Investment (ROI) -- Cost of Ignoring (COI) -- Advertising and Marketing Case Studies -- Real-Time Social Marketing -- Discussion Questions: Strategies and Tactics. | |
| 505 | 8 | |a 6 Social Media Metrics and Analytics -- Social Media Measures -- The Barcelona Principles 3.0 and SMART Goals -- See, Say, Feel, Do -- Google Analytics -- Facebook Insights -- Twitter Analytics and Instagram Influence -- Social Network Analysis (SNA) -- Other Social Network Measurement Issues -- Discussion Questions: Strategies and Tactics -- 7 New and Mobile Media Technologies, Innovation and Investment -- Entrepreneurs -- Angel Investors and Start-Ups -- Big Ideas and Business -- "Crush It" and the Thank You Economy -- Crowdfunding -- Emergence of New and Mobile Media -- Implications of Revolutionary Mobile and Social Media -- Twitter Impact -- Mobile Geotagging -- Google Glass, Snapchat Spectacles and AR -- Discussion Questions: Strategies and Tactics -- 8 Big Data and Privacy -- Privacy Development -- TikTok, Instagram and Twitter Policies -- Big Data and Privacy -- FTC Regulation -- Privacy and Legal Implications -- Discussion Questions: Strategies and Tactics -- 9 Law and Regulation -- Free Expression and the First Amendment -- Internet Libel -- Facebook, Twitter and the Law -- International Social Media -- Prior Restraint and Terrorism -- US Internet Indecency -- Regulated Media Technologies -- FTC Regulation: Advertising, PR and Social Media -- Copyright Infringement, File Sharing and Fair Use -- Social Perspectives on Law -- Social Media Privacy Issues -- Discussion Questions: Strategies and Tactics -- 10 Social Media Ethics -- Theories and Philosophies -- Idealism and Relativism -- Moral Development -- Trust and Transparency -- Human Dignity Frameworks -- Practical Social Media Ethics -- Equality and Fairness -- Natural Law and Harm -- Reconsidering Community -- Limitations of Ethics -- Discussion Questions: Strategies and Tactics -- 11 Best Practices in Social Media -- Mobile Media and CMC -- Newspapers, Magazines and Journalism Revisited. | |
| 505 | 8 | |a Radio, Audio and Podcast Mobile Apps -- Television, Branding and Live From the Scene -- Top Media Sites on Social Media -- Blogging -- Blogs for Public Relations and Social Media Marketing -- Helpful Tools -- Getting Ahead of the Social Media Pack -- Perils -- IT, Collaboration, Virtual Teams and Other Trends -- Discussion Questions: Strategies and Tactics -- 12 Future of Social Media and Information Literacy -- Media Literacy -- Life-Long Learning and Media Literacy -- Global Media Corporations -- Framing of Media Messages -- Potential Effects From Applied Media Literacy -- Engagement, Networked Communicators, Trust and Influence -- Discussion Questions: Strategies and Tactics -- Glossary -- Index. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media |x Law and legislation. | |
| 650 | 0 | |a Social media |x Moral and ethical aspects. | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Social media |x Law and legislation |2 fast | |
| 650 | 7 | |a Social networks |2 fast | |
| 758 | |i has work: |a Social media communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH8cPg8JqTCVhCxyVjDqFC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Lipschultz, Jeremy Harris, 1958- |t Social media communication |b Fourth edition. |d New York, NY : Routledge, 2023 |z 9781032246598 |w (DLC) 2023002793 |
| 856 | 4 | 0 | |u https://go.oreilly.com/UniOfColoradoBoulder/library/view/~/9781000910278/?ar |z Full Text (via O'Reilly/Safari) |
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| 956 | |a O'Reilly-Safari eBooks | ||
| 956 | |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 994 | |a 92 |b COD | ||
| 998 | |b Subsequent record output | ||
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HM741 |h Library of Congress classification |i web |