Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton.

"Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Social Media Strategy contains the latest insights on influencer marketing, new channel explosion and diversific...

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Atherton, Julie (Business strategist) (Author)
Format: eBook
Language:English
Published: London ; New York, NY : Kogan Page, 2023.
Edition:Second edition.
Subjects:

Internet

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Call Number: HF5415.1265
HF5415.1265 Available