Innovation management [electronic resource] : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten ess...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Maital, Shlomo
Other Authors: Seshadri, D. V. R., 1957-
Format: Electronic eBook
Language:English
Published: New Delhi ; Thousand Oaks : Response Books, 2007.
Subjects:

MARC

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245 1 0 |a Innovation management  |h [electronic resource] :  |b strategies, concepts and tools for growth and profit /  |c Shlomo Maital, D.V.R. Seshadri. 
260 |a New Delhi ;  |a Thousand Oaks :  |b Response Books,  |c 2007. 
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504 |a Includes bibliographical references and index. 
505 0 |a The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating. 
588 0 |a Print version record. 
520 8 |a Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. 
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650 0 |a Technological innovations  |x Management  |v Case studies.  |0 http://id.loc.gov/authorities/subjects/sh2010115853 
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700 1 |a Seshadri, D. V. R.,  |d 1957-  |0 http://id.loc.gov/authorities/names/n2006074956  |1 https://id.oclc.org/worldcat/entity/E39PCjvX7vB3h9QXTHPYHwcqXq  |1 http://isni.org/isni/0000000114674733 
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