Market research toolbox : a concise guide for beginners / edited by Edward F. McQuarrie.

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decision...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	McQuarry, Edward F. (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, [2016]
Subjects:	Marketing research > Methodology. Marketing research > Methodology