The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Other Authors:	Kitchen, Philip J.
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:	Marketing > Management. Marketing. Marketing > Management > Case studies. Marketing > Case studies. Case studies.

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Holdings details from Online
Call Number:	HF5415.13 .R454 2003
HF5415.13 .R454 2003	Available