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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: eBook
Language:English
Published: New York : Wiley, ©1983.
Edition:3rd ed.
Series:Wiley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Case studies.
Description
Physical Description:1 online resource (xiii, 821 pages : illustrations)
Bibliography:Includes bibliographical references and indexes.
ISSN:0273-2955.

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