Impact of digital transformation on the development of new business models and consumer experience / [edited by] Maria Antónia Rodrigues, João Proença.
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: |
Table of Contents:
- Digital Transformation Demystified: The Full Story About Digital Transformation
- Digital Transformation and Co-Creation of Value: The Role of Digital Agility
- The Past, Present, and Future of E-Business Models
- Digital Transformation: Technology and New Business Models as Drivers of Customer Experience
- Music Streaming: Consumptions Pattern in digital Ambients
- The Development and Impact of China's Digital transformation in the Medical Industry
- E-Commerce: The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z...
- A Case Study of Business Innovation Through Digital Technologies
- Exploring the Role of Flow in Augmented Reality for Mobile Retailing: Implications for Practice and Research
- The Augmented Retail Store for Augmented Customer Experiences
- Understanding the Application of Gamification to Business When Applied to Marketing
- Digital Evolution in Brand Communication
- Leveraging Social Media Tools for Business Purposes
- Impact of Digital Transformation via Unified Communication and Collaboration Technologies: Productivity and Innovation at a Global Enterprise.