Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein.

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Bibliographic Details
Other Authors: Eastman, Susan Tyler, Klein, Robert A., 1928-
Other title:Strategies in broadcast and cable promotion.
Promotion and marketing for broadcasting and cable.
Format: Book
Language:English
Published: Prospect Heights, Ill. : Waveland Press, ©1991.
Edition:2nd ed.
Subjects:
Description
Item Description:Revised edition of: Strategies in broadcast and cable promotion. c1982.
Physical Description:xix, 444 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 393-402) and index.
ISBN:0881335363
Action Note:committed to retain