Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein.
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Other Authors: | , |
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Other title: | Strategies in broadcast and cable promotion. Promotion and marketing for broadcasting and cable. |
Format: | Book |
Language: | English |
Published: |
Prospect Heights, Ill. :
Waveland Press,
©1991.
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Edition: | 2nd ed. |
Subjects: |
Item Description: | Revised edition of: Strategies in broadcast and cable promotion. c1982. |
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Physical Description: | xix, 444 pages : illustrations ; 23 cm. |
Bibliography: | Includes bibliographical references (pages 393-402) and index. |
ISBN: | 0881335363 |
Action Note: | committed to retain |