Reflections of Culture [electronic resource] : An Analysis of Japanese and American Advertising Appeals / Barbara Mueller.

A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional a...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Mueller, Barbara
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Advertising. Comparative Analysis. Content Analysis. Cultural Context. Cultural Influences. Foreign Countries. Media Research. Periodicals.