Why Subscribers Drop Cable Television [electronic resource] : Characteristics of Three Groups / Larry G. Burkum and Walter E. Niebauer, Jr.

It would be to the advantage of cable operators to identify, in advance, those subscribers who have a high probability of voluntarily disconnecting their service, in order to develop strategies to anticipate and address the factors that might potentially lead to disconnection. A study developed a me...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Burkum, Larry G.
Other Authors:	Niebauer, Walter E., Jr
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Audience Analysis. Cable Television. Marketing. Television Research. Television Viewing.