Strategic management of professional service firms [electronic resource] : theory and practice / Stephan Kaiser, Max Josef Ringlstetter.
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketi...
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| Format: | Electronic eBook |
| Language: | English |
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Heidelberg ; New York :
Springer-Verlag Berlin Heidelberg,
©2011.
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Table of Contents:
- Strategic Management of ProfessionalService Firms; Preface; Introduction; Contents; List of Figures; Part I Professional Service Firms; Chapter 1 The World of Professional Service Firms; Chapter 2 The Business of Professional Service Firms; Chapter 3 The Subsectors of Professional Service Firms; Part II Management of Strategic Resources; Chapter 4 Quality Management; Chapter 5 Knowledge Management and Innovation; Chapter 6 Marketing and Relationship Management; Part III Management of Professionals; Chapter 7 Human Resource Management in Professional Service Firms.