What Do We Know about the Audience for Cable Television? [microform] : A Uses and Gratifications Analysis of Cable Decliners, Basic Cable Subscribers, and Pay Cable Subscribers / David E. Bradbury, Jr. and Norman A. Felsenthal.
How do cable television subscribers differ from those who choose not to subscribe to cable? A study employed the uses and gratification paradigm to construct a questionnaire that solicited data from 600 television households in the Dayton, Ohio market. The sample was stratified to assure that one-th...
Saved in:
| Online Access: |
Request ERIC Document |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Microfilm Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1991.
|
| Subjects: |
MARC
| LEADER | 00000nam a22000002u 4500 | ||
|---|---|---|---|
| 001 | b6150704 | ||
| 003 | CoU | ||
| 007 | he u||024|||| | ||
| 008 | 911102s1991 xx |||| b ||| s eng d | ||
| 005 | 20240722210718.4 | ||
| 035 | |a (ERIC)ed343180 | ||
| 040 | |a ericd |c ericd |d MvI | ||
| 099 | |f ERIC DOC # |a ED343180 | ||
| 100 | 1 | |a Bradbury, David E., |c Jr. | |
| 245 | 1 | 0 | |a What Do We Know about the Audience for Cable Television? |h [microform] : |b A Uses and Gratifications Analysis of Cable Decliners, Basic Cable Subscribers, and Pay Cable Subscribers / |c David E. Bradbury, Jr. and Norman A. Felsenthal. |
| 260 | |a [Place of publication not identified] : |b Distributed by ERIC Clearinghouse, |c 1991. | ||
| 300 | |a 19 pages. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a microform |b h |2 rdamedia. | ||
| 338 | |a microfiche |b he |2 rdacarrier. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the Speech Communication Association (77th, Atlanta, GA, October 31-November 3, 1991). Research partially funded by Viacom Cable and by the Graduate School of Temple University. |5 ericd. | ||
| 500 | |a ERIC Document Number: ED343180. | ||
| 520 | |a How do cable television subscribers differ from those who choose not to subscribe to cable? A study employed the uses and gratification paradigm to construct a questionnaire that solicited data from 600 television households in the Dayton, Ohio market. The sample was stratified to assure that one-third of the households had cable available but chose not to subscribe, one-third subscribed to basic cable but not to pay cable, and the remaining third subscribed to both basic and pay cable. Factor analysis, analysis of variance, and discriminate analysis were used to analyze the data. Results indicated that there were differences among the groups with regard to program choices, media usage patterns, and gratification derived from television viewing as well as demographic and lifestyle variations. Future research should consider viewing motivation typology, further refinement of the subscriber type models, and replication with geographically divergent populations. (One chart is included; 13 references are attached.) (Author/RS) | ||
| 533 | |a Microfiche. |b [Washington D.C.]: |c ERIC Clearinghouse |e microfiches : positive. | ||
| 583 | 1 | |a committed to retain |c 20240101 |d 2049101 |5 CoU |f Alliance Shared Trust |u https://www.coalliance.org/shared-print-archiving-policies | |
| 650 | 0 | 7 | |a Analysis of Variance. |2 ericd. |
| 650 | 1 | 7 | |a Audience Analysis. |2 ericd. |
| 650 | 1 | 7 | |a Cable Television. |2 ericd. |
| 650 | 0 | 7 | |a Factor Analysis. |2 ericd. |
| 650 | 1 | 7 | |a Mass Media Use. |2 ericd. |
| 650 | 0 | 7 | |a Media Research. |2 ericd. |
| 650 | 0 | 7 | |a Questionnaires. |2 ericd. |
| 650 | 1 | 7 | |a Television Viewing. |2 ericd. |
| 700 | 1 | |a Felsenthal, Norman A. | |
| 856 | 4 | 2 | |z Request ERIC Document |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 |
| 907 | |a .b61507040 |b 01-18-22 |c 10-09-10 | ||
| 998 | |a pas |b 10-09-10 |c f |d m |e - |f eng |g xx |h 0 |i 1 | ||
| 907 | |a .b61507040 |b 11-02-20 |c 10-09-10 | ||
| 944 | |a MARS - RDA ENRICHED | ||
| 956 | |a ERIC | ||
| 948 | |a bslw20/21 : oct : ess | ||
| 999 | f | f | |i 52ff67ae-4f98-5f70-9e83-c2cbe848aeaf |s ebe6b010-4613-5ec7-9106-542ea1e571c0 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Offsite |d PASCAL Offsite |e ED343180 |h Other scheme |i microfiche |n 1 |